Exploring Kranen was a service design project focused on improving the navigational tools, like signage of a university building called Kranen in Malmö. By conducting interviews, mapping the user journey and iterative evaluation of paper prototypes, a final design proposal was reached for a contextual pop up map inviting exploration by presenting the textual and pictorial information in a layered format. When presented with different versions of maps of the building it became apparent that, in public buildings people only need a navigational tool as soon as they are already either lost, or they need to get somewhere immediately and have no time to navigate a complex comprehensive map. The available cheap dispensable paper maps (based on an architectural blueprint) confused users and would be discarded after one use leading to a lot of paper waste. The pop-up map invited exploration and encouraged users to visit places and become aware of facilities which would otherwise have escaped their attention. Additionally the pop-up map worked as a playful souvenir and could be kept or handed over to friends and relatives for their enjoyment encouraging them to visit the building as well.
Exploring KranenService Design
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