Mellan Mjölk (meaning semi-skimmed milk or “middle milk” in Swedish)  is an interactive milk carton. The product packaging has been augmented with electronics and stands as a symbol for the modern milk cow in the bio industry.

The user needs to ‘milk’ (squeeze the milk carton) to prevent the milk level in the cow from rising too much and killing the cow. Milking too fanatically results in the cow dying from exhaustion, thus the user needs to use it in moderation and keep the milk level in the middle.

This project was conceived in collaboration with Baris Serim.

Mellan Mjölk
Tangible Game Criticizing Bio Industrialization

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