The Sustainable Västra Hamnen project produced of a series of service concepts that would lower the traffic congestion in the western harbour area of Malmö. Using statistical research and design ethnography (a series of ’fly-on-the-wall’ style observations and workshops) a number of discoveries were made. For instance, most of the local residents used their cars mainly for two types of activities – bringing the children to school and for doing grocery shopping.
For the first activity the respondents preferred using the car over other modes of transportation because they could save time and make sure their children arrived at school safely. The second activity also required them to use their car to be able to transport a larger quantity of purchased products, so they would not have to visit the grocery store on a daily basis.
To help residents be more eco-friendly we developed concepts including a communal delivery service by bicycle, new ways of structuring a grocery store that would allow the customer to take their bicycle inside the store and scan products which were later delivered to the home and the designing of an online community for car sharing.
The project documentation can be visited at http://olislagers.net/sustainable-vh
Sustainable Västra HamnenReducing Ridiculous Car Trips
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